![]() For this story, she spoke to Kevyn Aucoin Beauty vice president of sales & marketing Jennifer Lacenera and director of artistry & education Nick Lujan. She has previously covered many beauty topics across skincare, makeup, and hair. Madison Yauger is a staff writer for PEOPLE who’s tested hundreds of lifestyle products across all categories. “Our promise is to hold the spirit of Kevyn close and let it guide the brand in all that we do,” Lacenera says. “It’s unapologetic, brave, and rather quite fearless.”Ĭhampioning the high quality products and vision of its founder, this brand honors Aucoin by continuing to celebrate diversity in the beauty industry, showing that there’s not one standard of beauty, and everyone deserves to feel beautiful. “Kevyn Aucoin Beauty is a brand that encompasses approachability, artistry, empowerment and celebrates originality,” says Lacenera. When looking at Kevyn Aucoin Beauty from all angles - what sets this brand apart from others was Aucoin, himself. Size: 0.07 oz./2g | Shades: 18 | Type: Shine, Matte, Cream So no matter where the day takes you, this lipstick has you covered. “Unforgettable Lipstick packaging is designed for precision application, with a slim design that is perfect on set, or on the go,” Lujan says. ![]() The tube design is intentionally thin, making it accessible to both expert makeup artists and those just starting out. This highly-pigmented lipstick is buildable with ingredients like hyaluronic acid to help plump and hydrate your lips for a fuller pout. ![]() “This is a modern take on Kevyn’s original lip color.” “The most famous shade “Thelmadora,” is a Kevyn original shade named after his adopted parents Thelma and Isidore,” Lujan explains. One shade in particular comes with a nostalgic history. View On Amazon View On Nordstrom View On WalmartĪfter lining your lips, you’re ready for color, and the unforgettable lipstick comes in 18 wearable shades that range in texture from matte to satin to shine, says Lujan. Read on for our favorite makeup products from Kevyn Aucoin Beauty, the brand that celebrates beauty in every iteration, face, and person. " had a humble beginning with a lot of adversities, but his passion for makeup prevailed." “ has paved the way for innovative, award-winning products, high-performance formulas, and textures,” says Lacenera, adding that Aucoin was a "rule breaker" in the industry. The philosophy of this brand is rooted in inclusivity and high quality products which aim to highlight the beauty of natural features. RELATED: We Named Victoria Beckham Beauty's Eyeliner One of the Best You Can Buy - Grab It While It's Still Available Many of the products at Kevyn Aucoin Beauty allow an individual to play with different looks and experiment to find their perfect version of beauty. The makeup artist expresses his vision in his 1994 book, Making Faces, writing that makeup should expand our perception of what’s beautiful. ![]() “He unfortunately passed, but his legacy is long-lasting.” “Our founder Kevyn, one of the most iconic makeup artists of all time, believed that every woman is beautiful within, and makeup was simply his tool for helping her discover that beauty,” Kevyn Aucoin Beauty vice president of sales & marketing Jennifer Lacenera tells PEOPLE. Its namesake, Kevyn Aucoin, was known for his innovative facial contouring techniques, many of which were inspired by the stage makeup of drag culture. Founded in 2000, Kevyn Aucoin Beauty is a long-celebrated brand, beloved by celebrities like Whitney Houston, Madonna, and Janet Jackson, to name a few.
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